Add Notes to Google Analytics

It wasn’t until today that I thought it would be really nice to add notes to Google Analytics. For example, on a specific date I could make a note, “Changed background color.” From now on I’ll have an easily accessible record of site changes and be able to see how traffic was affected.

Well, I did a search and came up with a nearly perfect solution. Google Analytics Notes is a Firefox Extension that allows you to add notes via the GA interface.

The developers admit it isn’t perfect yet. For instance, the notes are only viewable in a spreadsheet format with no signification on the graphs themselves.

I made a significant change to a client’s website today that could really improve their search rankings and instead of having to remember when I made this change, it’s so nice to be able to have it in front of me each time I check their stats.

Hope you find it useful!

MOO Does Customer Service Right

Nowadays the customer isn’t always right. Legend has it that once upon a time businessmen and customers were honesty, upright, and hard working. Since then, however, businesses mostly just choose the quickest way to earn a dollar…at whatever cost.

Well, there’s still a company out there doing things really well. MOO.

A couple of weeks ago I submitted by business cards to be printed by MOO — a pretty cool company that offers really simple, yet creative ways of doing business cards and other things.

I was so excited when I opened the package from them. Then it sucked.

The cards were black background with dark gray text — exactly what I’d ordered, but not what it looked like when I used my printer. Obviously I didn’t play it very safely by doing dark on dark.

The cards are useless now. No one can read them.

Well, I emailed MOO and explained my stupidity but also made mention that on my screen and on the paper I’d printed on the cards looked great.

Twelve hours later Ricardo emailed me to tell me that because their cards have a matte laminate it cuts down on the brightness. Then he gave me a coupon for a free print. Thanks Ricardo!

So now I’ve reprinted my cards with the changes and hope to have some beautiful cards in the mail next week.

Preemptive Reputation Management

This also goes to show that treating customers right can go a long way. I’m by no means a world famous blogger, but MOO is getting free press out of this and avoiding the need for reputation management down the road.