mindIT SEO Campaign

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In November mindIT contacted me to help them improve online traction. They’re a small IT company in Dallas – great guys with a great business.

Google needed to hold up their end of the deal — finding the best IT companies in Dallas! Sadly, mindIT was lost amongst “the rest”. Unfortunately, Google doesn’t really show “the best” companies in the top 10 results for any given keyword so mindIT wasn’t being found for a number of keywords they should have been. That’s when they came to me and here’s where our tale begins…

Objective

Rank high and consequently drive more (and better qualified) traffic to minditonline.com in order to generate more leads/business.

mindIT is in the IT industry and needs to rank high for IT related keywords. In addition, they are a reseller of a popular health care software and offer support around it — they need to rank higher for related keywords.

Solution

mindIT had recently launched a brand new website that achieved a number a great things, including adding much more content to their site, building upon a content management system, and used many of the basic principles of improving conversion.

On the other hand, the website needed cleanup. Develop Daly cleaned up the site to improve upon the copy, extraneous pages, link juice draining, canonical issues/duplicate content, title & descriptions tags, and various other things.

All in all, the site maintains the branding and aesthetic appearance it had before the SEO process, but the guts are very much changed and improved.

Results

As with any SEO project, results are ongoing and hopefully improving all the time. In a very short amount of time (less than a month) we’ve seen incredible results. mindIT and the various keywords we targeted were not showing up in the top 10, 20, or 30 results. Here is what we achieved less than a month later:

Conclusion

It’s still too early to tell how the traffic has changed. For now, at least, we can see dramatic improvements in keyword visibility. Once again, I’m glad I could help a business increase their findability. If you need IT support, now you know who to call! (not me…mindIT!)