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	<title>Develop Daly &#187; Case Studies</title>
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		<title>mindIT SEO Campaign</title>
		<link>http://developdaly.com/case-studies/mindit-seo-campaign/</link>
		<comments>http://developdaly.com/case-studies/mindit-seo-campaign/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 15:50:25 +0000</pubDate>
		<dc:creator>Patrick Daly</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Health Care Software]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://developdaly.com/?p=290</guid>
		<description><![CDATA[In November mindIT contacted me to help them improve online traction. They&#8217;re a small IT company in Dallas &#8211; great guys with a great business. Google needed to hold up their end of the deal &#8212; finding the best IT &#8230; <a href="http://developdaly.com/case-studies/mindit-seo-campaign/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>In November <a href="http://www.minditonline.com/">mindIT</a> contacted me to help them improve online traction. They&#8217;re a small IT company in Dallas &#8211; great guys with a great business.</p>
<p>Google needed to hold up their end of the deal &#8212; finding the best IT companies in Dallas! Sadly, mindIT was lost amongst &#8220;the rest&#8221;. Unfortunately, Google doesn&#8217;t really show &#8220;the best&#8221; companies in the top 10 results for any given keyword so mindIT wasn&#8217;t being found for a number of keywords they should have been. That&#8217;s when they came to me and here&#8217;s where our tale begins&#8230;</p>
<h3>Objective</h3>
<p>Rank high and consequently drive more (and better qualified) traffic to minditonline.com in order to generate more leads/business.</p>
<p>mindIT is in the IT industry and needs to rank high for IT related keywords. In addition, they are a reseller of a popular health care software and offer support around it &#8212; they need to rank higher for related keywords.</p>
<h3>Solution</h3>
<p>mindIT had recently launched a brand new website that achieved a number a great things, including adding much more content to their site, building upon a content management system, and used many of the basic principles of improving conversion.</p>
<p>On the other hand, the website needed cleanup. Develop Daly cleaned up the site to improve upon the copy, extraneous pages, link juice draining, canonical issues/duplicate content, title &amp; descriptions tags, and various other things.</p>
<p>All in all, the site maintains the branding and aesthetic appearance it had before the SEO process, but the guts are very much changed and improved.</p>
<h3>Results</h3>
<p>As with any SEO project, results are ongoing and hopefully improving all the time. In a very short amount of time (less than a month) we&#8217;ve seen incredible results. mindIT and the various keywords we targeted were not showing up in the top 10, 20, or 30 results. Here is what we achieved less than a month later:</p>
<p class="aligncenter"><a href="http://developdaly.com/files/2008/12/mindit-before.gif"><img class="frame alignleft size-medium wp-image-291" src="http://developdaly.com/wp-content/uploads/2008/12/mindit-before-265x300.gif" alt="" width="265" height="300" /></a><a href="http://developdaly.com/files/2008/12/mindit-after.gif"><img class="frame alignleft size-medium wp-image-292" src="http://developdaly.com/wp-content/uploads/2008/12/mindit-after-265x300.gif" alt="" width="265" height="300" /></a></p>
<p><a href="http://developdaly.com/files/2008/12/it-support-in-dallas-before.gif"><img class="frame size-medium wp-image-293 alignleft" src="http://developdaly.com/wp-content/uploads/2008/12/it-support-in-dallas-before-236x300.gif" alt="" width="265" height="300" /></a><a href="http://developdaly.com/files/2008/12/it-support-in-dallas-after.gif"><img class="frame size-medium wp-image-294 alignleft" src="http://developdaly.com/wp-content/uploads/2008/12/it-support-in-dallas-after-207x300.gif" alt="" width="265" height="300" /></a></p>
<p><a href="http://developdaly.com/files/2008/12/medisoft-dallas-before.gif"><img class="frame alignleft size-medium wp-image-295" src="http://developdaly.com/wp-content/uploads/2008/12/medisoft-dallas-before-265x300.gif" alt="" width="265" height="300" /></a><a href="http://developdaly.com/files/2008/12/medisoft-dallas-after.gif"><img class="frame alignleft size-medium wp-image-299" src="http://developdaly.com/wp-content/uploads/2008/12/medisoft-dallas-after-265x300.gif" alt="" width="265" height="300" /></a></p>
<p><a href="http://developdaly.com/files/2008/12/medisoft-support-before.gif"><img class="frame alignleft size-medium wp-image-297" src="http://developdaly.com/wp-content/uploads/2008/12/medisoft-support-before-279x300.gif" alt="" width="265" height="300" /></a><a href="http://developdaly.com/files/2008/12/medisoft-support-after.gif"><img class="frame size-medium wp-image-298 alignleft" src="http://developdaly.com/wp-content/uploads/2008/12/medisoft-support-after-279x300.gif" alt="" width="265" height="300" /></a></p>
<h3>Conclusion</h3>
<p>It&#8217;s still too early to tell how the traffic has changed. For now, at least, we can see dramatic improvements in keyword visibility. Once again, I&#8217;m glad I could help a business increase their findability. If you need IT support, now you know who to call! (not me&#8230;mindIT!)</p>
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