Microsoft’s Failure at Owning Their Keywords

by Patrick Daly on September 19, 2008

in Reputation Management

TechCrunch posted earlier today on the irony of Apple owning the first two results for the Google search “i’m a pc”.

This is a lesson to be learned. Own your own brand, your products, and even those of your competitors in the search engines.

Microsoft could have easily created a site dedicated to the idea of “I’m a PC” and used it to counter the advertising of Apple. Unfortunately, they’re just now getting started in their fight back and are struggling to capture the awe of the viewers.

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