Let's build experiencespeople love

Experience Highlights

1. DD

   Founder & Principal Consultant

   Develop Daly · 2026 - Present

   Independent consulting for startups and growing companies, bringing enterprise-level leadership to teams that need to move fast. I work hands-on across strategy, product, engineering, and growth, from redesigning web platforms and building new features to running paid acquisition and opening partnership revenue. Current and recent work spans education technology, electric vehicle fleets, privacy compliance, home services, and logistics, including products I've built and launched myself.

2. GM

   VP Digital Experience

   GM Financial · 2019 - 2026 · 6 years

   Helped GM Financial's strategic priority to become more digitally adept. I oversaw teams in digital marketing & analytics, software engineering, user experience, marketing automation, and marketing operations. Led the organization to achieve J.D. Power's 2024 first place ranking for digital experience in automotive finance.

3. SC

   Santander Consumer USA

   2012 - 2019 · 7 years

   1. Vice President of Digital Marketing

      Apr 2018 - Aug 2019 · 1 yr 5 mos

      Led UX, Digital Design, Digital Marketing, and Web Development teams in executing product and marketing strategies for consumers and dealers.

   2. Co-director Innovation Lab

      Jul 2017 - Aug 2018 · 1 yr 2 mos

      Led technologists in clearing uncertainty in human, business, technology opportunities as it relates to fintech, auto + finance, and customer service.

   3. Director of Digital Strategy

      May 2016 - Apr 2018 · 2 yrs

      Advised the heads of Marketing & IT on strategic operations of web technology, served as the manager of the digital marketing technology stack, overseeing user experience research and digital design.

   4. Director of Web Development

      Sep 2014 - May 2016 · 1 yr 9 mos

      Led research, design, & development of large portfolio of web properties across Santander Consumer USA, Chrysler Capital, RoadLoans, and other brands. Responsible for running and enhancing a global infrastructure of 50+ websites.

   5. Sr. Architect & Backend Manager

      Nov 2013 - Sep 2014 · 11 mos

      As the architect and backend manager for the web teams in the Marketing department, I oversaw the full-stack implementation of all web technologies. This included front-end and back-end development.

   6. Sr. Web Design Manager

      Mar 2013 - Nov 2013 · 9 mos

      I managed a team of web designers / front-end developers in the creation and maintenance of a host of websites across the Santander Consumer USA, Inc. and Chrysler Capital brands.

   7. Web Designer

      Jul 2012 - Mar 2013 · 9 mos

      Created and maintained a vast array of websites and assets for various brands. My primary duties were to build upon and adjust existing sites using HTML, CSS, and JavaScript. I also implemented many new features and pages.

4. DD

   Owner & Web Designer

   Develop Daly · 2008 - 2012 · 4 years

   Full-time freelancer, specializing in WordPress consulting: design, development, and configuration for WordPress-based sites. As a full-service consultant I handled client requests at all phases of the project.

5. LM

   Web Designer

   Lead Maverick · 2007 - 2008 · 1 year

   Provided front end web design & development for all core products as well as contracted work. In addition, we perfected white-hat SEO techniques that enhanced customer results significantly higher than normative SEO.