Lead Maverick – SEO Mothership

As we get (re)started here on Develop Daly I’d like to begin by letting you know a little bit about what I do.

What I Do: Front-end web design/development for Lead Maverick

What Lead Maverick Does: Search Engine Optimization for small to mid-size businesses without changing their websites

As a plug, yet an non-sponsored advertisement, let me tell you what Lead Maverick can do for you.

In April the company was incorporated and the product released in summer 2007. The product being a directory that aggregates, optimizes, localizes, and organizes your content to make it more search-engine friendly. Basically customers use our tool to put content into our application and we spit that content back out into a directory where it all the magic takes place. Its really amazing how well it works too. We see results in less than 24 hours sometimes. Results being: search terms finding our content in number 1 rankings or at least top ten.

Right now my job is to redesign everything. Starting with the primary domain – you know, the home page and main company information and such – the marketing stuff. Very very soon we’ll be launching this and all that we do will make much more sense than the current website does. Following that the focuses of everyone will be on re-working the directory and the application. I’m really excited about this because its where we get to be innovative and bar-setting.

In addition to this, I’ve picked up lots of great SEO goodies. I’ll be sprinkling them about my blog every once in a while. Thanks for your subscription!

Easy Workflow for Site Creation – Yahoo! UI (YUI)

It wasn’t long ago that I visited Yahoo!’s UI Library and thought to myself, “Why would I want to develop inside of grid and constrain myself like that?” More recently, however, I was re-introduced to the YUI and “forced” to use it. And guess what? Its not bad!

The benefits of using the YUI:

So in the short time I’ve been using it you can see that I’ve really come to like it. I suggest using this resource because at least you know that a team of professionals are getting paid to create this stuff and use it for their own company and are offering it open source. Plus 1 for Yahoo!.

Thanks to Arun Kale

UPDATE: I’m not using this theme anymore, but it’s still a great theme. I’m using my own now 🙂

Arun is the creator of my current theme (The Morning After) and runs The Masterplan. I really love this theme. Design-wise its very simple (which is hard to find actually) and still offers very unique theme traits. For example, the idea of this theme is for a magazine site to use it and feature posts, write little notes, advertise, and be very content focused. I’m using it for those features as well, just to a lesser degree.

I’ll be creating a new theme soon, but while I’m still using this one I’d like to give credit where its due.

Homepage image from The Masterplan.

Completely Revamped/Fresh Start

Well, for anyone that has been a subscriber, I’m starting over. The reasons are many – briefly stated:

  • PagesGarden hosting support sucked and only allowed 3 MySQL databases
  • I wanted to setup my blog in a folder “/blog” because of the point that Matt Cutts made in a PowerPoint about future expansion.
  • I wanted to start with fresh content
  • I’m going to be moderating several blogs and other projects and wanted to get everything in order for that
  • My site is going to be less portfolio focused and more on content (I got a job…so yeah)
  • I really wanted to organize my content in a better fashion, using a sort of magazine style theme – for the time being, thanks to The Masterplan
  • WordPress now supports tags, so I’m going to use them

So here we are on the new site. I’ll still be talking about SEO, user interface, design, WordPress, and other web-releated topics.

Also, I started for for Lead Maverick (don’t fret – I’m redesigning the site right now!) in November. We offer small to medium size businesses an SEO solution. Basically we optimize, aggregate, and localize content that customers insert into our application and we output it into a directory. Check it out – its really cool how well it works.

Hope to hear from you guys!

Disclaimer: The views expressed on my blog are not that of Lead Maverick.