Launched: Simple Elegance

This week I launched a new client site: Simple Elegance. Simple Elegance is a wedding decoration company in Denton, TX that serves the whole DFW area. I’m getting married (in less than a month!) and so my bride met with Simple Elegance and found out that they needed a website. Needless to say, work began a few weeks later.

Simple Elegance Home Page

Design & Home Page

In designing the site I wanted to achieve two things: simplicity and elegance. 😉

The site needed to be conducive to an audience I’m only vaguely familiar with, yet constantly surrounded by: young women in dire need for wedding decorations. I ended up giving the site a very rustic, yet smooth feel. The dark colors are a stark contrast to the traditional white wedding sites (though I will be implementing a style switcher to go between the dark scheme and a lighter one). I feel as though the browns make the site feel a little smaller, but in a good way. The perception is that the site is well maintained, updated, local, non-corporate, and easily accessible to customers.

Simple Elegance Photo

Photos

Pictures are huge in a business that is selling services based solely upon how good they look. We used in-window popups to show off the larger images, and allow visitors to browse through the many pictures. We’re taking advantage of the WordPress built-in gallery feature to make photo browsing and management easy.

Search Engine Optimization

As with all of the sites I build, I take great care into how I build a site so that it out performs competitors in search engines. This section is for those already familiar with SEO.

Simple Elegance Heading

Headers

On the home page I used the text “Wedding Decorations in Dallas, TX” as the H1 tag. While the business is located in Denton, TX, their service is as wide as the DFW area and Dallas is a more trafficked keyword than Denton is, so it made sense to draw from the bigger pool, rather than limit ourselves to Denton.

The H2 tag is “Wedding and Event Décor Specialists” so that we can emphasize even more specifically what the site is about, including a broader range of services.

Tags

For our purpose, what traditionally are called “tags” we’ll call “styles”. I wanted brides to be able to find exactly what they’re looking for. Not only did we categorize rentals into a categories like candles, candelabras, and cake toppers, but implemented a tagging feature that will tag about 700 adjectives automatically. If you look at the screen shot below you can see a demonstration of which words could be tagged. This is pretty useful for users looking for a decorations of a very specific style and for search engines because it allows optimization of hundreds of long tail searches.

Simple Elegance Styles

Conclusion

The live site doesn’t reflect everything mentioned in this post as some of the content has yet to be entered. However, I think you’ll find the site to be beautifully simple and very well optimized for search engines.

Visit Simple Elegance.

Simple Elegance

Simple EleganceSimple Elegance is a wedding decoration company in Denton, TX that serves the Dallas/Ft Worth area. This site is unique because Simple Elegance was actually the wedding decorator for my wedding. So while I was in the thick of wedding planning with my finacé (and now wife) I had all kinds of great ideas about how to make Simple Elegance’s site stand apart from the rest of the wedding decorators of the world. The best features of the site are automatic and by far the best one of those is the automatic categorization of rental items.

When a girl (or guy…just not in my case) is planning the decorations of her wedding she often has a theme in mind of how her wedding should look. How better to describe that theme than with an array of adjectives? When Simple Elegance enters their rental items into their site they describe each item at which time I take over and interlink that item with other items using the same adjectives. This makes the process of finding items a girl wants far easier than leaving the description broad and open ended.

Website: No longer online

Platform: WordPress