The most successful marketers have one thing in common — they know their audience. Unfortunately, I’ve taken my site in so many directions over the years that my audience has consistently changed, rather than consistently grown. So that’s mistake #1 that I made.
Mistake #2 is that since I’ve decided on the general goal of this site — that is, to make Develop Daly accessible to customers and to provide rich information on WordPress and web design — I haven’t really addressed who I’m writing to.
Now, whomever my audience is won’t dictate the exact content of the site, but it will help me determine whether or not posts like “Is @font-face Safe to Use Yet?” needs more or less explanation of the general topic of web fonts. With that said, leave your vote on the poll.