In order to be an SEO expert you have to prove yourself, something I’m still humbly working at. But in my pursuit to become the Dallas SEO guru, I’ve been given a great opportunity to become SEMPO certified.
Search Engine Marketing Professional Organization (SEMPO) Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
A couple of weeks my boss gave me a credit towards one of the three SEMPO courses offered to build skill in SEO and SEM. I’m about halfway through the Advanced SEO Specialist Training. Of course, anyone can take a class, wear a badge, and flaunt a certification (well, almost anyone).
Fortunately, my job allows me to constantly review our site’s SEO. Had we not been sidetracked by some other higher priority things, we’d be in the middle of a six week plan to significantly alter various aspects of our website specifically for search engine optimization (some of which we have thankfully gotten to).
My side projects have also been teaching me useful SEO tricks (not the bad kind!). Some recently launched sites have been heavy on consideration of the architecture and layout concerns of SEO. What I’m learning, though, will really show itself in my future projects.
Some SEO qualities I’ve really been able to refine and affirm recently:
- Keyword Research
- Planning the targeted keywords and using them correctly within the content and links of the page
- Copy Writing
- Writing content to be noticed by search engines first and compelling to users second
- Site Architecture
- Organizing pages in an understandable way for categorization of content by search engines
- Linking structures are crucial to how content is understood by search engines
So, I’m not SEMPO certified yet, but I’m well on my way and should have an update for you in couple of weeks. After my certification, I’ll have an in depth post of some things I’ve learned. Hopefully you’ll be able to put them into practice, as I’ll try to keep the post more practical than philosophical.