Major theme update: Version 2
Stumbling across this theme may finally be your answer to one of the most frequently asked questions about WordPress — where can I get a theme that caters to the needs of my small business?
Here! That’s where. WP Full site is a theme built for small businesses that want a website that enables them to use a Content Management System (CMS), have the option of a blog, and focuses on the necessities that all small business websites need.
A Small Business WordPress Theme
What exactly are the requirements of a “small business WordPress theme?”
Every business is unique, and no one can expect anything to be everything they’ve ever dreamt of, but there are some clear guidelines that a small business should adhere to with a website.
Your site should at least have:
- An obvious way to be contacted, hence the phone number and email link at the very top of the website
- A clear, concise call to action accompanied by an attention grabbing graphic
- The option to have or blog or not have a blog
Make It Easy to be Contacted
WP Full Site uses one of the best practices in optimizing website conversion rates — that is, providing visitors with a quick, easy to find way to contact you.
By placing the phone number and a link to your email (or contact form) in the top right hand corner of your site visitors will always be able to find how to contact you. You don’t want to ever frustrate a potential customer about to be sold and have them give up because they couldn’t find the contact information!
In addition, studies show that providing customers with an easily findable phone number helps people feel more assured that you’re a legitimate business. Some people would rather call than email too — don’t lose business because they can’t find your number.
Call to Action
You’ve probably spent a lot of time thinking about how you wrap up what you’re selling into one sentence. Catch the visitor’s attention with your tagline, and then actually persuade them to convert with your customized call to action.
To Blog or Not to Blog
These days blogging is pretty highly suggested — one of the reasons you’re probably already considering WordPress. Blogging can help keep your customers stay involved in your business, increases your search engine visibility, and can position your company as an expert in your field.
Though blogging has it’s benefits, you may not have the time or interest to keep up with a blog. For you, WordPress is still a great option!
WordPress doesn’t have to be used as a blog. If you already love WordPress though and don’t want to find another CMS this theme is quite helpful in your pursuits.