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Reputation Management

Microsoft’s Failure at Owning Their Keywords

TechCrunch posted earlier today on the irony of Apple owning the first two results for the Google search “i’m a pc”.

This is a lesson to be learned. Own your own brand, your products, and even those of your competitors in the search engines.

Microsoft could have easily created a site dedicated to the idea of “I’m a PC” and used it to counter the advertising of Apple. Unfortunately, they’re just now getting started in their fight back and are struggling to capture the awe of the viewers.

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